How to Start an Online Business with Digital Products | 9 Unique Steps

How to Start an Online Business with Digital Products

In a digital world, it’s easier than ever to start an online business. Anyone with an internet connection can do it. 

All you need is a digital product. It can be an eBook, audio file, software program, or any intangible product you can sell through your website, blog, or online marketplaces such as eBay and Amazon. 

You can even sell them through social media sites such as Facebook and Twitter. If you create a quality product that meets demand, you can be successful in starting your own online business.

And the exciting thing about it is that you don’t have to rob a bank before you can start an online business. All you need is little money and a good idea that will fly, and you are good to go. You don’t have to worry about finding office space, paying for servers, or even hiring office staff. 

This article discusses the step to step guide on how to start an online business with digital products. So, if you have a digital product idea and you want to take it to the online business world, don’t be quick to close this tab.

To walk you through the steps, carefully read this article without skimming, and you will be glad you did. 

Before we proceed, let’s talk briefly about digital products.

What are Digital Products?

When we talk about digital products, we mean products that exist only in digital form. They could be digital courses, ebooks, software, videos, music, art prints, and Netflix movies that lack physical touch. 

And because they lack physical touch and substance, they are simple to store and use. 

Digital products are sold online and distributed via digital channels. That is, they don’t require removing trees or occupying any floor space. They can be sold as one-time purchases or as subscriptions.

Digital products work well because they’re easy to use and have a high perceived value. 

If customers buy a digital product from your website, they’ll immediately get a lot of value from it. They don’t have to download or install the software before using it! 

Having refreshed our minds on what digital products entail, let’s dive into the main gist: how to start an online business with a digital product.

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How to Start an Online Business With Digital Products

Like we mentioned earlier, starting an online business with digital products is very easy. But because it is easy doesn’t mean it can’t fail if not properly organized. That means if you don’t follow the steps to the latter, it might fail.

Now, that does mean there won’t be hitches along the way; there will be. But if properly handled, it will turn out successful.

That being said, let’s look at the practical steps to starting an online business with digital products. 

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Validate your Digital Product Business Idea

Starting up an online business without first validating your idea is like starting a business journey without a plan. It will end up crashing.

Before putting your energy and resources into building a digital product, make sure the product is what people want. 

Don’t start a business because you have the resources, a passion for it, or you see others doing the same. Putting your money, energy, and time into building a product nobody wants is useless.

So, you must research your market to know what they want. Ask yourself, do people like this product? Will it be useful? What is the sustainability rate?

Getting answers to these questions will drive your decision. You can use Google Trends to search for topics people are more interested in. 

Alternatively, you can talk to people. Listen, this can be tricky, especially if you speak to the wrong people. 

Talking to the wrong people can influence your decisions. So, speak to people who form part of your target audience. This can help you avoid starting a business that won’t fly.

You can use crowdfunding if your digital business idea is books, software, or gadgets. With this option, people can show their support for a particular idea.

Afterwards, you can build your digital business around that. 

Then, you work on validating the future success of the digital product using Google Keyword Planner. With this tool, you can analyze the monthly search volume and competition. 

RELATED: See How to Come up With the Ideal Digital Product Idea

Set an Email List

With the email list, you will know the number of people that express interest by driving targeted traffic to your sign-up page.

No matter how good your digital online product is, it’s useless if your potential customers are unaware of it. 

So to achieve that, make sure you have a landing page on your website. You must do this before you push through with any online business idea.

To get a long email list, try creating a digital product you can give away for free. This will help you get more emails. People won’t hesitate to release their emails, especially when they get something in return. 

RELATED: Learn How to Build Your Email List From Scratch

Build Your Audience

Take a step towards building your audience after building a landing page. 

Begin by developing high-quality blog content for your site and compiling a list of organizations, brands, and influencers who might be interested in sharing your content with their audiences. 

The people on that list you create will also be excellent prospects for publishing guest posts you know their audience is already primed for. 

With guest posting, you can drive traffic to your digital content. You already know about similar sites or blogs that cover deals.

Go through these blogs and suggest posts you can write for them. Make sure your content ideas are not different from what they already have. 

Once they accept, you write and allow them to publish on your platform. This will give you an edge in building your brand, especially if the blog allows you to attach your bio to the post. 

Build Your Digital Product

After you’ve created an email list or a strong social circle, you should see a steady stream of traffic to your website, which justifies investing more time in developing digital items and gathering quick feedback from your audience.

At this point, you should shift your focus away from guest posting and toward enhancing the quality and frequency of postings on your website. 

You now have enough readers to justify publishing more frequent pieces, so concentrate on ranking for your targeted, relevant keywords, converting people to waiting lists, and even pre-selling your intensive class.

Choose an ideal platform to sell

No matter how relevant your digital product is, it is useless if your potential customers don’t see it. That’s why it’s expedient to choose where you sell your products. If you select a platform your potential customers don’t visit, you will forfeit your business goal of making profits because you won’t sell.

The best platform to sell your digital products is Selar. Selar is a free e-commerce tool that makes it easy for entrepreneurs and creatives to sell their goods internationally. You won’t be wrong if you say it’s an all-in-one e-commerce store builder where you can sell any digital product anywhere in the world. You can also sell e-books, courses, event tickets, and physical products. 

Isn’t that amazing?

The most interesting part is that the platform is straightforward. You can sign up and set up a store in less than 5 minutes to sell your content or goods.

Incorporate Feedback

After choosing a marketplace, the next thing is to incorporate feedback. Truth is, if you want your digital products to succeed, they must evolve alongside your audience or customers. Pay attention to what your audience has to say. 

A digital product is significantly more straightforward to upgrade than a physical product, and your customers will appreciate receiving new versions.

They are considerably more inclined to buy your following product if they perceive you are consistently adding value to what they have already purchased.

A pre-launch group will also allow you to have your students put your strategies into action. This should provide excellent testimonials on your landing page once you have made your public debut.

Monetize your Platform

Once you’re ready to start selling your product, the next step is figuring out how to make money from it. There are many ways of doing this, including selling an item for a fee or giving away a digital download. 

You can also charge people who sign up for an email list or newsletter with information about the product and updates when new ones are released.

If selling an item on its own isn’t enough motivation for potential buyers, consider offering free trials that allow visitors to try out one of your items before committing fully. 

This way, they’ll know whether they want something like yours before buying anything else from you!

Meet Strategic Launch Partners 

Bring in strategic launch partners if you want to make the introduction of your digital product a big one. Doing this will excite your audience and bring higher conversion rates and new customers.

The more you can do to bring in other influencers, brands, and bloggers, the better. To get partners, you can reach out or collaborate with someone who has a far larger audience than you and is interested in the same themes.

If you can find someone in your sector willing to advertise your product launches for an affiliate commission for every sale, it’s a win-win situation for both of you.

Begin with your target audience and grow from there.

Launching your digital product is merely the beginning of the process. This is an entirely new beginning point that causes a completely different focus on your activities. Everything can be scaled up from here.

Set up an email sequence to develop anticipation with your existing audience. This is one of the main reasons you put in the effort to establish an email list.

Why Choose Digital Products Over Physical Goods?

Online business digital products have many benefits that make them more attractive and preferred than physical products.

Digital Products are Automated

One exciting thing about digital products is that they can be automated. Orders and deliveries can be done instantly. 

Digital Products Have a Low Overhead Cost: 

You don’t have to hold inventory or incur shipping charges. 

Digital Products are Flexible

You can give away free products to create your email list, charge a monthly fee for access to exclusive digital content, or sell rights to use your digital products. There are many ways to incorporate digital products into your business.

Digital Products are More Profitable.

Digital products have higher profit margins because you won’t have to pay for any recurring costs of goods.

Are there Downsides?

Yes, digital products have downsides and challenges. Some of them include:

You’re up against free material. 

When it comes to digital goods, buyers will likely locate free alternatives to what you’re selling. You’ll need to consider the market you want to target, the digital products you sell, and how you create your product descriptions. 

To compete, you must also provide high-quality products and understand how to grow your brand.

You are vulnerable to piracy and theft.

To protect your products, you must take steps to decrease these risks by using the instruments.

There are some limitations to selling digital things

For example, according to Facebook and Instagram’s commerce policies, you must sell physical items through their sales channels.


What exactly are digital products?

A digital product is an intangible asset or piece of media that may be sold and disseminated online frequently without the requirement for inventory replenishment. These items are frequently available as downloadable or streamable digital files, such as MP3s, PDFs, movies, plug-ins, and templates.

What are the best-selling digital products?

The best digital products you can build that are profitable include: 
Audio Files and Music Production Software.


In conclusion, starting an online business with digital products is a great way to make money. You can reach a global audience with your products and do it all from the comfort of your own home. 

Remember, the first step is to validate your idea, set an email listing, build your digital product, incorporate feedback, monetize your platform, meet Strategic Launch Partners, and finally, begin with your target audience and grow from there.

Once you implement the last step successfully, you are good to go. So what are you waiting for? Start creating your digital products online market space today!


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